This project was completed while working @ Honchō. 

The brief

Our objectives were to increase brand exposure, coverage and links pointing to the subdomain the client built, increase the number of keywords ranking in Google and build awareness in multiple target markets across Europe. Through innovative campaigns and thought leadership, we secured a 225% increase in monthly organic engaged sessions, 103 pieces of coverage, 650% increase in ranking keywords over a 6 month period.

The Results

Electric flights

Created in response to emissions conversations surrounding air travel and France implementing a ban on domestic flights which meant advancements in rail travel are required. We created an innovative, assumption piece that could pose an alternative to domestic train travel.

The campaign changed the narrative within the aviation/climate change sectors, positioning the brand as a thought leader in the newly emerging space and won ‘Most Innovative Digital PR Campaign’ at the Global Digital PR Awards.

Coverage: 32

Links: 28