This project was completed while working @ Connective3. 

One dataset, unlimited stories.

The brief

An Australian insurance brand approached us to improve visibility of key insurance verticals in Australia and beyond.

The brand engaged us in a year-long contract spanning 45 campaigns, with an annual link KPI of 360. This was to be split across 6 key insurance verticals, with a bias toward health, energy and car, to build visibility among consumers shopping for these products. ​

The strategy

Human-centric PR campaigns were key to delivering ideas that performed across markets. ​

We leveraged ideas that were bound to get people talking internationally, tapping into emotion and day-to-day issues. ​

This included topics such as the deadliest roads for driving (car insurance),weight loss drug hotspots (health) and energy affordability index (energy). All took advantage of discussions in wider society and the media and provided a data-led hook that journalists couldn’t refuse. ​